How much of a city's calendar can fit on a few hundred feet of one street? In Converse this month, most of it. City Hall is at 406 S. Seguin Rd. and the police department is at 402. The Converse Senior Center and Community Center share 405, and the Converse Public Library is at 601. Nearly every civic date on the city's October–December 2026 Connection magazine points back to that stretch, either for certain or by recent habit.
The one big new address this November is somewhere else. The H-E-B at 10137 IH-10E was scheduled to open at 6 a.m. on Wednesday, Oct. 28. So the month pulls you two ways: to South Seguin for civic events, and out toward Interstate 10 and Loop 1604 for groceries. Here's how the weeks line up.
Saturday's Veterans Day Parade Is the First Big City Event
The City of Converse Veterans Day Parade steps off Saturday, Nov. 7, at 10 a.m., two days after this post goes up. The city doesn't charge groups to march, and it has been taking participant applications through its website.
The city's 2026 notice gives the date and start time but no route. Last year's version, held Nov. 8, 2025, started at 406 S. Seguin Rd. and ended with a community festival at Converse City Park, according to a Military Order of the Purple Heart listing. City Park is at 307 School St. If this year follows the same plan, the parade starts at City Hall's front door. Check with City Hall at 210-658-5356 before you set up chairs.
Wednesday, Nov. 11, New Names Go on the Heroes Memorial
The parade gets the crowd. The quieter event four days later is the one that adds something permanent to the city.
On Veterans Day, Wednesday, Nov. 11, the city holds a ceremony to unveil the names of Converse Purple Heart recipients. Those names are engraved on the Heroes Memorial. According to the Converse Senior Center page, the monument honors people who served and sacrificed in the U.S. Armed Forces, and local Purple Heart recipients' names are added to its pillars every year. The memorial stands at the front entrance of the Converse Senior Center, 405 S. Seguin Rd.
So the names unveiled this month join a list that grows every year, on a monument right across from City Hall. The 2026 calendar doesn't print a ceremony time. City offices close for Veterans Day, so call ahead before the 11th or look for the city's posting that week. For questions about the memorial itself, the city lists 210-988-1620 and [email protected].
The block got another tribute this year too. The City Council approved Proclamation No. 748, which names the Municipal Complex in honor of Mayor Al Suarez to mark his 20 years of service on the council.
Thanksgiving Week Points You Toward IH-10
Between Veterans Day and Thanksgiving, the city calendar quiets down. This is when the new store comes in.
KSAT reported that the store covers 125,000 square feet near the intersection of Interstate 10 and Loop 1604 East. Thanksgiving falls on Nov. 26, so this is the first holiday cooking season with this store open. The store's features, per KSAT:
- True Texas BBQ with indoor seating
- A pharmacy with drive-thru service
- H-E-B Curbside with more than 30 parking spaces, plus home delivery
- H-E-B Meal Simple prepared meals
- Cooking Connection, with live cooking demos and samples
Before Thanksgiving week, look at the Curbside spaces and the Meal Simple counter. Reserve a pickup slot early, and plan a side dish or two you don't have to cook. H-E-B's grand opening page has the latest store details.
KSAT also reported that the store is expected to create more than 400 jobs. H-E-B gave $25,000 to Boysville San Antonio as part of the opening, and the development includes new retail buildings and sites for future tenants. The grocery store is the first piece of a larger retail site.
City offices close Thursday, Nov. 26 and Friday, Nov. 27, so handle any utility or permit business at City Hall by Wednesday the 25th. That Wednesday morning, the Converse Public Library hosts Puppy Storytime at the Park with the City of Converse Animal Care Facility from 10:30 to 11:10 a.m.
Back to South Seguin for the Last Weekend
The month ends on the civic block. Here's the late-November and early-December schedule from the city's Q4 calendar:
| Date | Event | Time | Where |
|---|---|---|---|
| Sat., Nov. 28 | Mayor's Call | 8 to 10 a.m. | Converse Senior Center, 405 S. Seguin Rd. |
| Sun., Nov. 29 | Holiday Parade | 6 p.m. | Not yet posted for 2026 |
| Sun., Nov. 29 | Tree Lighting Ceremony | 7 p.m. | Not yet posted for 2026 |
| Sat., Dec. 5 | Pancakes with Santa | Not yet posted | Not yet posted for 2026 |
Mayor's Call is the mayor's open-door session, held on the second and fourth Saturdays of each month with no appointment needed. That puts November's sessions on the 14th and the 28th.
The 2025 events give a rough idea of where the open slots might land. Last year's tree lighting was listed at 406 S. Seguin Rd., according to Fun 4 Alamo Kids. The city's 2025 magazine put Pancakes with Santa at Central Fire Station, 602 Toepperwein Rd. Treat those as last year's locations until the city posts 2026 details. The times are already set, with the parade at 6 p.m. and the tree lighting an hour later on the same Sunday evening.
What's Filling In on the Other Side of Town
The H-E-B isn't the only new business going in on the outer edges of Converse. The development along the city's highway corridors has been building all year.
- ADS Sports Complex officially opened July 10, 2026, at 10251 E. Loop 1604 N., with sports, dining, coffee and event space, per My Neighborhood News.
- Bojangles is building a 2,829-square-foot restaurant at 7613 FM 78. Its state accessibility filing lists Dec. 31, 2026 as the projected construction completion date. That's a construction target, not an opening date.
- Lowe's is planned as a 135,000-square-foot store at Loop 1604 and Coppergate. The Converse EDC's October 2026 update says the EDC Board and City Council approved an incentive agreement for it. No opening date has been given.
On a map, the new retail is spreading along IH-10, Loop 1604 and FM 78. Civic life stays on South Seguin. The city is also planning work between the two. The Toepperwein Road expansion from FM 1976 to Kitty Hawk Road is expected to go out for bids soon, with construction set to begin in early 2027, according to the mayor's letter in the Q4 Connection. Next November's trips between the two sides of town may use a wider road. This November, the dates to save are Nov. 7 and Nov. 11 on South Seguin, Thanksgiving week at 10137 IH-10E, and the Holiday Parade and Tree Lighting on Nov. 29.
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